Trade Up! Five Steps for Redesigning Your Leadership and Life from the Inside Out

A powerful, proven methodology used to guide individuals through a re-invention experience that makes a lasting personal and professional impact


Discovering and articulating a current context that is determining your actions and results


Examine the upside and downside of that context and identify any unintended consequences


Create a new context that inspires you, empowers you, and gives you more freedom


Identify actions to stop doing and create daily practices to start doing to sustain your new context


Identify and enlist the people around you to support your new context and interrupt your old one when they see it

Producing a Breakthrough Results

Identify a specific result you want to produce and design a project to put your learnings into action.
Program DetailsFAQWhat Participants are SayingRegister Now

"Sometimes the world seems like it has been and always will be set in its ways; then someone nudges our beliefs or opens our eyes, and a whole new universe of possibility becomes available. That's what trading up can do for us as individuals, organizations, and entire societies." Rayona Sharpnack

Developed by Rayona Sharpnack and outlined in her book "Trade Up", the Contextual Leadership methodology is a powerful process used to guide individuals through a personal reinvention experience that will enable them to achieve breakthrough results both personally and professionally.  The theme of Trade Up! is that being an extraordinary leader is more about who you are than what you do. It's about how you impact others and how well you harness the resources within yourself and others to achieve sustainable breakthrough results. At its heart is a profound understanding of the role that a person’s context plays in shaping their perception, attitudes, behaviors and results. Allinium, Inc. is the ONLY licensed provider of this powerful methodology in the world.

What is ‘context’?

A person’s context is the unconscious mindset from which they operate. It is shaped by their personal experiences and the conclusions drawn from those experiences. Those conclusions are masquerading as facts and significantly impacting their behavior and actions.

Only through a “deep tissue” examination of context is one able to reveal current (both effective and ineffective) behavioral patterns, and replace them with a new set of sustainable behaviors that align with personal and organizational objectives. Contextual Leadership shines a light on one's blind spots and supports the individual in choosing a new context that will enable them to "trade up" and achieve the next level of greatness.

Who can benefit?

Both men and women participate in our Contextual Leadership program. The Contextual Leadership Methodology can be applied to any area of life, and practiced to cause future breakthroughs. Whether participants are looking for what’s next in their career, wanting to elevate their current success, or dealing with a breakdown, they can apply this methodology for lasting results. More than 5,000 people have participated in the Contextual Leadership curriculum and most have said it was one of the most important trainings they'd ever attended.

Some examples of what participants have gained from participating:

·       Current Managers: understand why people do what they do and identify effective ways to impact behavior and results in a sustainable way

·       Individuals Looking For Career Assessment or Advancement: explore what’s next or how to move to the next level

·       Individuals Launching a New Project: discover how to create a context for your project to accelerate the process

·       Individuals Dealing with Specific Breakdowns or Issues: get to the bottom of what isn’t working and correct it at the source

·       Individuals Noticing Behavioral Patterns: get to the source of why they receive the same feedback repeatedly and/or have challenging relationships at work or in their personal lives

What to expect?

Attendees can expect an environment of generosity, empowerment, relationship and creativity, using an applied learning approach to solving challenging personal and professional concerns. Participants will be guided through a series of exercises as a group, pairs and one on one.

The 5 steps of Trading Up to a new context are:

·       Reveal - Discovering and articulating a current context that is determining your actions and results

·       Own - Examine the upside and downside of that context and identify the unintended consequences, limitations and constraints of that context

·       Design - Create a new context that inspires and empowers you and gives you more freedom

·       Sustain - Identify actions to stop doing and create daily practices to start doing

·       Engage - Identify and enlist the people around you to support your new context and interrupt your old one when they see it

The most frequently asked questions are answered below. Should you have any questions not answered here, please include them on your pre-course questionnaire and the Facilitator will answer you directly. If you would like to speak to your Program Leader prior to the program, please let us know and we will schedule a call. 

Before Your Seminar 

Q: How soon before the seminar starts can I register?  

A: You can register for any Allinium open-enrollment courses by visiting or by clicking on the REGISTER NOW button. Registration for the Trade Up! Series will close one week prior to the start date, or until all spots are reserved. We have limited the number of participants to 28.


Q: How do I pay for my registration?

A: After you register, an invoice will be emailed to the person you listed in the invoice section of the registration form. You can easily pay via credit card online, or mail a check if time permits. Please see email invoice for detailed instructions.


Q: How do I register more than one person? 

A: The easiest way to register multiple people is to go to and fill out the form once per participant. Additional discounts are available for multiple registrations from one company. No more than 6 people from one organization can participate in the series at the same time.

Q: Will I have any pre-program assignment to complete? 

A: Yes. You will get an email prior to the first session including a short pre-program questionnaire. We will use the information from your questionnaire to customize the content of the series appropriately. In the past, it has taken participants 15-45 minutes to complete the pre-program questionnaire.


Q: What time does my seminar begin and end? 

A: At the first session, please arrive by 6:15PM. The sessions begin promptly at 6:30PM and end at 9PM.


Q: What should I wear? 

A: Casual or business attire is appropriate. Note: room temperature may vary so you may want to dress in layers.

Q: Do you offer food?  

A: Food will not be served. Water in a closed container is allowed in the classroom. Please plan accordingly.


Q: Do you provide parking? 

A: There is ample free parking available behind Lynn Business Center.


During Your Seminar


Q: Will I receive any materials at the seminar? 

A: Yes. You will receive a seminar workbook for the exercises we will do. Please bring the workbook with you for each session.


Q: Where can I get further information about my seminar topic? 

A: You can click on the PROGRAM DETAILS and WHAT PARTICIPANTS ARE SAYING buttons towards the top of this page for more information about the Trade Up! Series.

Q: I’m an introvert. How can I get the most out of the program?

A: The transformational experience of the program happens because of your listening, so the value you get from the program is not dependent on your speaking. However, your sharing allows the other participants in the program to gain value from your insights, and will sometimes allow them to discover something about themselves in the process.

Q: I’m not sure I’m experienced or senior enough to participate. I’m worried about being intimidated.

A: This is a common experience for even the most senior men and women participating in our programs. It is likely you are in a room with 20+ other people feeling the same way.   

Q: Will I have to share personal information about myself?

A: The program is personal in nature and you are likely to discover things about yourself that may surprise you. However, you are not required to share anything publicly that you are uncomfortable sharing.

Q: Will what I share stay confidential?

A: We request that all names, companies, and conversations that take place in the program be held in the strictest confidence and, to our knowledge, this request has never been violated. We do not share anything publicly related to your participation. It is up to you to share what you gain from being in the program.

After Your Seminar


Q: Are there any post-program requirements?  

A:  No. While there are no requirements after the seminar series completes, we will ask you to complete a post-program survey. We request that you give us candid feedback. We are always looking for ways to make our programs better.

“This is a program where you can dig in deep to help understand how you show up as a leader, and how events in your life have shaped that context.”

” ‘Trade Up’ has enabled me to make a dramatic shift in my leadership that allows me to take on an opportunity I have always aspired to: leading a geographic expansion effort for our firm.” 

“Trade Up will leave you invigorated, inspired and ready for the most meaningful years of your life.” –Carol Evans, former CEO Working Mother Magazine

"Susan is a master! She has an equal amount of passion about this content and did a great job in delivery. She used an appropriate amount of her context to demonstrate the principles. She also did a thorough job of helping individuals dive into their discovery and helping to 'trade up' to a more effective and efficient context moving forward."

"Susan has excellent command of the room, and is able to go from speaking to all to speaking to one in a heartbeat. What was really impressive about that was the respect and engagement of those who were NOT the one at a given moment."

The Trade Up program was the most life-altering program I've ever done. Susan was simply phenomenal. Not only did she connect with each of us individually, but she made an environment that facilitated many of us connecting and forming bonds that I believe will be beneficial both personally and professionally for many years to come. I am truly thankful for the opportunity and look forward to the benefits of my “new context”!

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